Your private, practical boardroom that dives into the most critical topics for scaling healthcare leaders to make more informed decisions
Apply nowLimited seats per season
Deep-dive discussions based on decision-making
The Boardroom is a working room for the commercial expansion decisions facing executives evaluating the opportunity of entering and scaling their company in the US.
Twice-a-week sessions
From applied deep dives and anonymized case studies to live peer discussions, sessions are based on making the tough calls easier.
Featured sessions
Fireside chats with US payers, corporate partners, and hospital procurement leaders.
Candid sparring
One private 1:1 session with the VAL team.
Choose all or some
Strong in one area but need to focus elsewhere? Take what you want a la carte.
Why apply
We don't accept competitors in the same season. We also want to ensure you're at the stage where you get the most from the discussions and resources.
Stay sharp, updated, and go deep where you need now.
Not workshops, but dialogue and resources for scaling leaders already making the tough calls.
From those with real-world receipts
From those doing and who have done, we tackle a single topic each week, combining up-to-date information, case studies, and practical discussions on best practices, hidden landmines, and what's working now.
Take what you need
Boardrooms run in seasons—and you can attend only what matters to you. Attend every session, only the ones you want to go deeper on, or buy a drop-in pass for one or two sessions.
Current and real world
You'll get mental models of how US systems behave in reality: revenue timing, where stated rules diverge from lived reality, how decisions get made inside hospital systems, and how risk is perceived under current 2026 pressures.
Live sense-making
Experience beats book knowledge. Sessions are designed for action: what's changed, what it means operationally, what to do differently now, and how to think about convoluted policies.
Biweekly, as a sustainable pace
Twice-a-week sessions at 14:30 CET / 15:30 EET. Topics are chosen based on operator experience and current real-world needs.
Joining the Boardroom is easy
Have you checked if you're eligible for a discount through one of our partners? Drop us an email and we can see if you qualify.
full season
Autumn 2026 Season
- Full access to all sessions
- Special featured sessions
- One private 1:1 session with the VAL team
€2,000
a la carte
Drop-in Tickets
Choose any one session
€299
Choose any two sessions
€500
Drop-ins also need to apply to ensure relevance and no direct competitors in attendance. Ticket payments won't be processed until an application is approved. You can apply here.
// autumn 2026 application deadline is october 21
Next season:
October 26, 2026
Sessions are based on topics that cause the most friction, are critical decision points, and are not truly learnable from a blog post.
- OCT 26, 2026Session 01
Generating revenue before getting reimbursement, targeting value-based programs, and translating cost and clinical outcomes
Revenue waterfalls—payment mechanisms and timing, who bears costs vs who benefits, and assumptions to validate before hiring
special payer featureCandid conversation with payers covering special access programs, working directly, and value-based structures
- OCT 28, 2026Session 02
How Value Analysis Committees weigh clinical evidence, economics, and adoption feasibility—and objection handling
Pilot-to-paid engineering—designing pilots to convert, aligning success metrics with procurement, and data collection that scales from one system to the next
- NOV 09, 2026Session 03
Pricing—profit margins and mixes, discount governance, and how to establish real TAM/SAM/SOM by segment
special corporate partner featureCandid conversation with a 30-year C-suite global multinational leader on working with strategic partners across the Atlantic
- NOV 10, 2026Session 04
Working with strategic partners—identifying actual value, contracting and risk allocation, and weighing types of partnerships
- NOV 23, 2026Session 05
Winning against the status quo—competitive displacement, buying urgency, and managing a killer sales cycle
special hospital featureFireside chat with active hospital procurement leaders on how service lines think about new technologies
- NOV 25, 2026Session 06
Sequencing US expansion—choosing your beachhead, first hires, staging investment, and defining the evidence to scale, pivot, or stop
Built for scaling teams ready for real world commercialization in the US
Best fit if you are
- A healthtech/medtech/clinical software company with real product traction in your home market or TRL 7+
- Exploring or executing US entry in the next 6–18 months
- Tired of vague GTM advice
- Willing to do the unglamorous work: positioning, evidence, workflows, buyers, contracting
Not ideal if you are
- Pre-product, pre-problem clarity
- Looking for introductions without readiness work
- Needing comprehensive support around the fundamentals of healthcare
Need the fundamentals first? Healthcare 101 course
community, candor, and real-world conversation
On-the-ground signal
Objectively decide if the US is your next market and get the information to make more resilient, quantified decisions
More meaningful interpretation > more information
Sustainable frequency without suspending your daily schedule
Designed to help you sequence commercialization, not acceleration for acceleration's sake
Permission to focus and ask brutally
Real-time sense-making
Practical confidence under uncertainty and change
Apply for the Autumn 2026 Season
Applications close October 21, 2026. Sessions begin October 26.